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Even when you are one of the biggest live festival  you need to gain people loyalty. 

Because digital has changed the way people experience a festival, these two girls in charge of marketing and digital are essentials to the festival development strategy. In order to move forward, Coachella needs not only to maintain its relationship with fans and audiences by offering the music and performances they love but also to be groundbraking to justify a $400 ticket price. 

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Bonnie Marquez ( on the left) is the Head of Marketing for Coachella since 2006. She has always worked in marketing and knows how to integrate digital in her plans.

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Lindsay Lyons ( on the right) is the Digital and PR Director. She schedules and manages content across all platforms including Facebook, Twitter, Instagram, Snapchat, Tumblr. Develops specific initiatives and benchmarks for each platform and identifies emerging platforms, trends and functionality and key partnerships within the social space.